(from reference.cirustech.com)
The importance of maintaining a website is something which should not be understated. . While the creation and overall design of the site is important in its own right, without proper maintenance, this design won’t end up meaning a whole lot in the long run. Websites are a reflection of their owners. Without a maintained site, the importance of the message will be lost in broken links and old, outdated content. Sites without updated content and links will lose visitors interest, and with that interest comes the visitors themselves. Richard Lowe Jr., the webmaster for Internet Tips and Secrets (www.internet-tips.net) asks the very relevant question: “Why settle for just getting someone to read what you’ve got to say and move on? Why not continually update your message so that your readers come back time after time to find out what new and wonderful things you’ve posted this week?”
Take a look at your company or organization's mission statement. Does your website hold up? If not, it's time to think about properly maintaining your website. If you can do this on your own, great. If not, definitely hire a professional to help.